Explorers Club & Infiniti Motors
Gobi Desert Expedition
MOTION
STILLS
On Location
Gobi Desert (Mongolia)
Project Brief
One hundred years after Roy Chapman Andrews’ historic expeditions that led to the discovery of the world’s first fossilized dinosaur eggs, Fisher Creative joined the Explorers Club Hong Kong Chapter, Mongolian paleontologists, and technology specialists on a modern Flag Expedition across the Gobi Desert.
Guided by a philosophy of collaboration over conquest, the multidisciplinary team retraced Andrews’ routes through a contemporary lens—combining paleontology, advanced imaging technologies, and cinematic storytelling to expand scientific understanding while documenting one of the most ambitious desert expeditions of the modern era.
The expedition’s scientific and collaborative achievements were recognized with the Explorers Club Citation of Merit, one of the organization’s highest honors for exceptional achievement in exploration and scientific collaboration.
Supported by Infiniti Motors and advanced imaging tools previously used by NASA, the expedition navigated extreme heat, sandstorms, and remote terrain to uncover new fossil evidence while producing both scientific and branded storytelling outputs. You can check out our film about the expedition here.
Clients: The Explorers Club (Hong Kong Chapter) & Infiniti Motors
Project: Gobi Desert Flag Expedition
Objective: Advance paleontological research while documenting a modern exploration rooted in scientific collaboration
Audience: Scientific community, exploration audiences, and global brand audiences
Timeline: Multi-week field expedition
Scope: Expedition filmmaking, photography, and post-production across science and brand deliverables
What We Did
Led pre-production planning and story development for a multidisciplinary Flag Expedition
Managed logistics and field production across remote desert terrain
Collaborated directly with scientists, paleontologists, and imaging specialists in the field
Captured expedition photography and cinematography under extreme environmental conditions
Delivered in-house editing and post-production for documentary and branded content
Our Approach
Framed the expedition through a philosophy of collaboration over conquest, emphasizing shared scientific discovery
Balanced rigorous field science documentation with cinematic storytelling
Integrated brand storytelling for Infiniti QX50 launch without compromising scientific integrity
Operated with small, resilient crews capable of sustained production in harsh, remote environments
Execution Highlights
Traversed approximately 1,200 miles across the Gobi Desert in tribute to Roy Chapman Andrews’ 1920s expeditions
Participated in a multidisciplinary Flag Expedition with Mongolian paleontologists and advanced imaging experts
Contributed to the discovery of 250+ fossils, supporting new approaches to paleontological research
Navigated extreme heat, sandstorms, and desert conditions during sustained field production
Produced:
One documentary short capturing the expedition and its scientific significance
One expedition image library reflecting the spirit of collaboration and exploration
Launch video and image assets supporting the debut of the Infiniti QX50
Impact
Exploration & Scientific Impact
Advanced paleontological research through modern imaging and collaborative field methodology
Supported a new model of exploration emphasizing partnership between scientists, explorers, and technologists
Earned the Explorers Club Citation of Merit, recognizing exceptional achievement in exploration and scientific collaboration
Brand & Storytelling Impact
Delivered cinematic expedition content supporting the global launch of the Infiniti QX50
Demonstrated how authentic exploration can coexist with meaningful, credible brand storytelling
Positioned Infiniti alongside innovation, endurance, and discovery in one of the world’s most extreme environments
Creative Support Squad
Mark Fisher: Co-Director of Media Efforts, Director of Photography, Photographer
Eric Daft: Co-Director of Media Efforts, Cinematographer
Aharon Bram: Cinematographer, Photographer
Jasper Gibson: Cinematographer, Photographer
Get the Fisher Creative experience.
Find out how working (and playing!) with award-winning cinematographers, photographers, producers, musicians, and writers makes all the difference.
