iFIT
Interactive Fitness Series
MOTION
STILLS
On Location
Everest / Himalaya (Nepal)
Baja California Sur (Mexico)
Bhutan
California Hwy 1 (USA)
Banff, Jasper, and Yoho National Parks / Canadian Rockies (Canada)
Catskill Mountains (USA)
Girona (Spain)
Grand Teton National Park (USA)
Picos de Europa (Spain)
Pyrenees (Spain, France)
Tahoe (USA)
Thailand
Zion National Park (USA)
Project Brief
Fisher Creative has partnered with iFIT to produce immersive, destination-driven fitness content—a global interactive library of experiential workouts that blends high-performance training with cinematic storytelling— helping redefine what interactive, connected workouts can be.
The collaboration began with Everest: A Trek to Base Camp, an unprecedented high-altitude fitness series that culminated in a live-streamed sunrise trek from Kala Patthar. It became became the first connected-fitness series ever nominated for a Sports Emmy Award.
Since then, the partnership has since expanded into a multi-year collaboration spanning dozens of series, hundreds of workouts, multiple training modalities, and global locations.
Client: iFIT
Project: Interactive fitness series (multi-format, multi-language)
Objective: Create immersive, destination-based workouts that inspire users and elevate the connected-fitness experience
Audience: Global iFIT members and connected-fitness users
Timeline: Ongoing multi-year collaboration
Scope: Since 2021, over 30 series and 1 live event, totaling nearly 300 workouts across treadmill, bike, row, strength, cross-training, and hybrid formats
What We Did
Led pre-production planning, creative development, and execution for interactive fitness series
Developed story-driven workout concepts that integrate training, place, and cultural context
Managed complex logistics and shoot production across remote, international locations
Sourced and collaborated with nearly two dozen iFIT trainers and athletes across multiple disciplines and languages
Led multi-language production workflows, including the development of iFIT’s German-language interactive fitness series
Delivered photography, cinematography, aerial capture, and in-house post-production
Our Approach
Blended elite fitness programming with cinematic, destination-based storytelling
Designed productions to keep pace with high-caliber athletes and trainers in demanding environments
Built small, agile crews capable of executing across formats, languages, and continents
Helped iFIT evolve beyond workouts toward experience-driven training journeys
Execution Highlights
Produced over 30 interactive fitness series and one live event, totaling nearly 300 workouts
Delivered content across six training modalities, including treadmill, bike, row, strength, cross-training, and hybrid formats
Supported both English- and German-language productions, enabling international expansion
Executed iFIT’s first-ever high-altitude Everest Base Camp series, including a live-streamed sunrise trek from approximately 18,000 feet
Developed and produced iFIT’s German-language interactive fitness category, delivering 75+ German-language workouts across treadmill, bike, and cross-training formats
Developed a flagship series set in Bhutan that introduced a new content model combining structured workouts with cultural storytelling, philosophy, and place to elevate the interactive fitness experience
Impact
Industry Recognition
Everest: A Trek to Base Camp received a 2022 Sports Emmy Award nomination for Outstanding Interactive Experience—Original Programming
Marked the first-ever Emmy nomination for content produced by a connected fitness platform
Recognized for pioneering a new model of immersive, multimedia storytelling within the fitness industry
Platform & Content Impact
Helped scale iFIT’s interactive content library through destination-driven, story-led programming
Supported iFIT’s expansion into new formats, languages, training categories, and audience segments including purpose-driven programming for veteran communities
Contributed to some of iFIT’s most ambitious and innovative productions to date
Format Innovation
With Bhutan: Journey Within and Bhutan: Secrets of Happiness, Fisher Creative and iFIT pushed interactive fitness beyond workouts—blending physical training with cultural storytelling, philosophy, and place to create a more reflective, immersive experience.
“With this project, we sought to take iFIT’s reimagining of interactive fitness to the next level. We wanted to engage people with Bhutan’s unparalleled beauty, serenity, rich cultures, and philosophies in ways that elevate and enlighten our user experiences. Bhutan was the perfect place to try this.”
— Stephanie Raterman, Director of Development and Production, iFIT
“After years of partnership with iFIT, I can truly say that these series are unlike anything they’ve ever done. Though presented as fitness programming, each series is also an educational and engaging docuseries at its core. Each will provide deep insight into all things Bhutan, while also inspiring iFIT users to achieve higher levels of physical and mental well-being through the lessons Bhutan’s Gross National Happiness concept offers for our own lives.”
— Mark Fisher, Series Director + Founder & CEO, Fisher Creative
Trainer Collaborations
Collaborated with an elite roster of nearly two dozen iFIT trainers and athletes across multiple disciplines and formats, including internationally recognized figures such as:
Kenton Cool (British mountaineer, record holder for most Everest summits [19] by a non-Sherpa)
Lydia Bradey (New Zealand mountaineer, First woman to climb Everest without Oxygen)
John Peel (American fitness coach and iFIT trainer, former NCAA Div I football player)
Susan Francia (Hungarian-American two-time Olympic gold medalist rower
Kirstie Ennis (American adaptive adventure athlete, Marine Corps Veteran)
David Goettler (German mountaineer, summited half of world’s fourteen 8,000m peaks without Oxygen)
Creative Support Squad
Mark Fisher: Director, Cinematographer, Photographer
Mike Banker: Producer
Scott Rogers: Director of Photography, Cinematographer, Drone
Chris Anderson: Location Sound, Photographer, DIT
Additional core Fisher Creative production team, with different and expanded crews per series and location
Client Perspective
“Mark Fisher is one of the most creative, passionate, dedicated and positive people I have had the honor of working with. His constant desire to excel and impress is incomparable. With his extensive action-adventure based background, Mark knows how to stay calm in high stress situations, keeping moral high while delivering stunning content. Mark was an integral part of our Mount Everest Base Camp filming project for NordicTrack / iFIT. His knowledge of the culture and history of the region allowed him to brilliantly capture the true experience of what it is like to trek to EBC. Not to mention how key he was in our successful live stream from Kala Patthar, at 18,000 feet. Without his grounding presence, the experience would not have been as memorable or enjoyable.
His team also lead the charge in creative development and execution of our German language POV content for both our treadmill and bike interactive experiences, both domestically and internationally. Having built a foundation and trust with Fisher Creative in our English language content, we had no reservations about allowing them to run with our German language category - literally.
The team at Fisher Creative works hand in hand with their clients to assist in developing creative while exceeding expectations. You will not find a more dedicated or talented team.”
— Carly Sorensen, Global Interactive Content, iFIT
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