Royal Caribbean International
Global Marketing Campaigns
MOTION
STILLS
On Location
Argentina
Aruba
Australia
Barbados
Brazil
Canada
Curacao
France
Germany
Greece
Italy
New Zealand
Norway
Spain
St. Kitts
St. Lucia
St. Maarten
Uruguay
USA
Vietnam
Project Brief
For more than a decade, Fisher Creative has partnered with Royal Caribbean International (RCI) to produce photo and video content supporting global marketing campaigns across its portfolio of cruise brands.
Client: Royal Caribbean International
Project: Ongoing global marketing campaigns
Brands: Royal Caribbean Cruises, Celebrity Cruises, and former Royal Caribbean brand Azamara Cruises
Objective: Create high-end visual content to support global advertising and brand storytelling
Audience: Global leisure travelers and cruise audiences
Timeline: Ongoing partnership since 2013
Scope: Multi-campaign photo and video productions totaling over 200 production days across more than 20 international destinations to date.
What We Did
Served as a long-term strategic production partner to RCI
Produced photo and video assets for global advertising and marketing campaigns
Supported multiple brands and marketing teams simultaneously
Executed productions across diverse international locations and environments
Our Approach
Operated as an extension of RCI’s internal multimedia team
Thrived in fast-moving, high-pressure production environments
Adapted to unpredictable conditions, limited access, and minimal advance scouting
Delivered consistently polished imagery while juggling multiple brands and stakeholders
Execution Highlights
Over 200 production days in more than 20 international destinations
Individual productions ran two to three weeks with demanding daily schedules
Often supported multiple cruise brands simultaneously, each with distinct creative and marketing teams
Frequently worked within tight access windows, sometimes as short as ten minutes per location
Shot in uncontrolled lighting and unpredictable conditions, requiring rapid creative decisions
Executed productions across a wide spectrum of environments and experiences—from high-speed marine operations to lifestyle and cultural settings—while maintaining pace, quality, and cohesion across campaigns
Sustained crew performance and morale during extended, high-intensity shoots through strong leadership and team culture
Impact
Served as a long-term creative production partner supporting global marketing efforts across three major cruise brands
Delivered visual content used across international advertising campaigns, digital platforms, and brand channels, helping shape brand storytelling reaching millions of travelers worldwide over time
Enabled RCI to consistently execute large-scale, multi-location productions for more than a decade
Creative Support Squad
Mark Fisher: Director & Photographer (Fisher Creative)
Marivi Iglesias: Producer & Senior Manager, Multimedia Productions (RCI)
Ben Velazquez: in-house (RCI)
Demetrius Theune: in-house video (RCI)
Martin Castadena: in-house (RCI)
Eric Daft: Cinematographer, Drone (Fisher Creative)
David Stubbs: Photographer (Fisher Creative)
Joel Fischer: Photographer (Fisher Creative)
Deidre Norman: Assistant , Production Coordinator (Fisher Creative)
Grace Aquado: Stylist
Isaac Mesa: Stylist
Professional talent for each brand
Client Perspective
“The crew at Fisher Creative are true professionals—highly creative, adaptable to our crazy shooting schedules, and easy to work with. We were looking for an extension of our Multimedia Team, and they bring it all: drive, vision, flexibility, and humor.”
— Marivi Iglesias, Manager, Multimedia Productions, Royal Caribbean International.
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