Vail Resorts
East Region Ski Tour
MOTION
STILLS
On Location
Stowe Mountain Resort (Vermont, USA)
Mount Snow (Vermont, USA)
Okemo Mountain Resort (Vermont, USA)
Hunter Mountain (New York, USA)
Project Brief
Fisher Creative partnered with Vail Resorts as a strategic creative production partner to produce a cinematic, multi-resort campaign highlighting the full East Coast ski vacation experience across several of Vail’s most iconic destinations.
Designed as part of a broader marketing refresh, the East Region Ski Tour showcased skiing, lodging, dining, and après experiences through a people-first lens—emphasizing inclusive representation, emotional storytelling, adventurous nature, and welcoming culture that defines each resort.
Client: Vail Resorts
Project: East Region Ski Tour (multi-resort marketing campaign)
Objective: Present a premium, inclusive ski vacation experience across Vail’s East Coast resort portfolio
Audience: Destination skiers, families, and East Coast winter travelers
Timeline: Seasonal, multi-location production
Scope: Photography, cinematography, aerial imagery, and post-production across four resorts
What We Did
Led pre-production planning and creative development for a regional, multi-resort campaign
Developed resort-specific narrative frameworks that reflected the identity and guest experience of each destination
Managed permitting, logistics, and shoot production across four active ski resorts
Sourced and directed on-camera talent to support diverse and inclusive representation
Delivered photography, cinematography, aerial imagery, and in-house post-production
Our Approach
Treated each resort as a distinct narrative, rather than a generic ski backdrop
Prioritized people-led storytelling, focusing on friendship, family, escape, and shared moments
Balanced cinematic visuals with authentic, candid experiences
Integrated skiing, lodging, dining, après, and town environments to portray a complete ski vacation journey
Built flexible production plans to adapt to weather, terrain, and real-time resort conditions
Execution Highlights
Captured a four-resort East Coast ski tour spanning Vermont and New York
Developed four unique storytelling arcs, tailored to each resort’s character and guest experience
Filmed in active resort environments while maintaining guest flow and safety
Executed aerial and specialty camera work to complement lifestyle-driven narratives
Delivered a cohesive visual system adaptable across digital, social, and brand marketing channels
Impact
Supported Vail Resorts’ East Region marketing refresh with a cohesive, lifestyle-driven visual library
Enabled consistent storytelling across multiple destinations while preserving each resort’s unique identity
Delivered flexible assets designed for seasonal longevity and multi-channel use
Creative Support Squad
Mark Fisher: Director, Director of Photography, Photographer
Eric Daft: Head of Production, Director of Photograph, Cinematographer
Aharon Brahm: Cinematographer, Drone, Specialty Camera
Chris Anderson: Photographer, DIT, Photo Editor
Julie Kling: Field Producer
Jessie Bender: Stylist
Will Gordon: Editor
Get the Fisher Creative experience.
Find out how working (and playing!) with award-winning cinematographers, photographers, producers, musicians, and writers makes all the difference.
