Black Diamond
LIVE. SKI. REPEAT.
MOTION
LIVE. SKI. REPEAT. #1
LIVE. SKI. REPEAT. #2
HELIO SKI
AVALANCHE EDUCATION PROGRAM
STILLS
On Location
Bariloche (Argentina)
Ski Portillo (Chile)
Grand Teton National Park (Wyoming, USA)
Project Brief
Fisher Creative partnered with Black Diamond Equipment to bring Live. Ski. Repeat.—one of the brand’s long-running mantras—to life through an integrated ski mountaineering campaign.
Rooted in the idea of the ski-focused life—the preparation, the descent, and the immediate desire to do it all over again—the campaign blended cinematic action, lifestyle storytelling, and avalanche education to authentically reflect Black Diamond’s deep connection to the backcountry.
Shot across South America and the American West, the work supported Black Diamond’s ski category with imagery that emphasized credibility, commitment, and mountain culture over spectacle, and was recognized by Communication Arts for excellence in advertising.
Clients: Black Diamond Equipment
Project: Live. Ski. Repeat. integrated ski campaign
Objective: Express Black Diamond’s ski identity through authentic, athlete-driven storytelling
Audience: Core ski mountaineers, backcountry skiers, and mountain professionals
Timeline: Multi-year collaboration over several seasons
Scope: Multi-film digital campaign, photography, and post-production across international locations
What We Did
Led pre-production planning and story development for an integrated ski campaign
Sourced and directed mountain athletes and on-camera talent
Managed logistics and field production in alpine and backcountry environments
Captured photography and cinematography across action, lifestyle, and educational narratives
Delivered complete post-production across all campaign assets
Our Approach
Treated Live. Ski. Repeat. as a lifestyle system, not just an action concept
Focused on authentic mountain culture rather than staged performance
Integrated product storytelling organically through real backcountry use
Extended the campaign beyond skiing into avalanche education and preparedness
Prioritized credibility with core users over mass-market polish
Execution Highlights
Produced a four-film campaign spanning action, lifestyle, and education:
Live. Ski. Repeat. (#1 & #2)
Helio Ski
Avalanche Education Program
Captured ski mountaineering across remote, high-consequence terrain in South America and the U.S.
Delivered a cohesive visual system deployed across digital catalogs, brand platforms, and email marketing
Impact
Supported Black Diamond’s ski category with storytelling rooted in authentic mountain life and safety culture
Reinforced the brand’s leadership in both performance gear and avalanche education
Earned a 2015 Communication Arts Advertising Award, with the campaign featured in the 56th Communication Arts Advertising Annual
Creative Support Squad
Mark Fisher: Director, Creative Lead, Photographer
Eric Daft: Director of Photography, Lead Editor
Alex Hamlin: Creative Director, Black Diamond
Tommy Chandler: Black Diamond, Black Diamond
Tait Trautman: Assistant Photographer
Brandon Gust: Cinematographer
Client Perspective
“I've been working with Fisher Creative for close to ten years. First while I was photo editor at Backcountry.com and now at Black Diamond Equipment. Fisher Creative is run on professionalism, psyche and technical ability and they consistently bring fresh ideas to the table. They're willing to go above and beyond what's expected, communicate well and often, and are reliable partners through the entire project. Fisher Creative is the kind of creative team you want to work with- reliable, forward thinking, and will do whatever it takes to make sure clients' expectations are being met. I'm looking forward to creating great work together in the future.”
— Tommy Chandler, Director of Content and Creative Services, Black Diamond
Favorite Behind-the-Scenes Moment
Getting mullets from the local barber in Bariloche, Argentina
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